Today’s veterinary practitioners are inundated with dogs that itch, lick, chew, scoot, lose hair and might be suffering with dandruff, red ears and/or quite frankly, just smelling bad. You are faced not only with treating these patients but also answering the long list of client questions generated by your favorite colleague, Dr. Google. We discuss diagnostics, multi-modal treatments and proper management, which of course includes diet therapy. You’ll explore new concepts that can help provide essential client education when addressing the five most-searched skin problems in veterinary medicine.