As the leading provider of capital equipment to companion animal hospitals, Midmark Animal Health conducted a study to determine the key ingredients necessary to develop a successful dentistry practice to serve the needs of patients in a small animal hospital. Our goal was to develop a ‘recipe’ for success and provide case studies to support our “return on investment” claims when selling equipment. Midmark partnered with Dr. Cindy Charlier, a board certified dentist, to develop and conduct this study. Our hypothesis was that dentistry and oral surgery is the largest untapped source of patient care and practice revenue in most small animal practices. With the proper equipment, training and tools most practices should see a significant return on their investment in the dentistry portion of their practice. What is possible? What is that untapped potential? We will present our findings, which supported our hypothesis and exceeded our expectations. Curriculum Number: RACE 436-31458 | CE Hours: 1.00 Featuring: Cindy Charlier, DVM, DAVDC Andrew Schultz, Jr. MBA Course Objectives: Discuss Midmark dental study goals, methodology and results Present the 5 Keys of establishing a successful dentistry program Program Agenda Introduction and discuss study results (10 minutes) Study goals Study methodology Study results 5 Keys to Success (50 minutes) Owner Commitment Equipment Training Client Education & Marketing Continuous Improvement.